However, Jonah reminds us that we don’t have to change everything. As marketers, sometimes it feels like we have to constantly change our strategies to keep up with evolving technology and consumer trends. Here are a few key takeaways from the discussion: Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content.Īt the event, attendees received their own copy of “Contagious” and were able to hear from Jonah himself on the book’s concepts. “Contagious” combines groundbreaking research with real-life stories to reveal how to strategically create infectious content and design messages that people will share.
Over the past month, we invited Chicago marketers to join us in reading his best-selling book, “Contagious: Why Things Catch On” which culminated in a meet and greet and Q&A session with Jonah at the American Writers Museum. This week we were very excited to welcome Jonah Berger as our featured author at our fifth annual book club for marketers, Just a Book.
0 kommentar(er)
